In the internet era there are now many Hanafuda brands that are produced on a small scale. Most of the production is outsourced to larger firms, and the designs aren’t made by the themselves. Thanks to the rise of crowdfunding, the variety of designs has greatly expanded from the traditional patterns.

Blank’s Art Project

Blank’s Art Project have created several Hwatu decks with custom art: Pebble (2016), Golden Toad (2018 & 2019 editions, crowdfunded on Korean site ‘wadiz’), and Pebble Film Edition (2019). They have also created custom promotional decks for Jeju beer (2017).

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The five Bright cards of the Pebble Hwatu deck (2016).

Hanafuda Hawaii

Produces two different decks: Hanafuda Hawai‘i Style (2009), and Hanafuda Nā Pua Hawai‘i (2016).

Hanafuda Hawai‘i Style recreates the traditional Japanese deck with bold artwork, including scores printed on the cards and with helpful icons to identify scoring combinations on the cards. In the rules given with the deck, there are not “5 Brights”, so the “4 Brights” are reproduced here:

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Hanafuda Hawai‘i Style bright cards.

The cards of November show more of the style of the cards (note the ‘rain man’ is worth a mere 5 points with the Hawaiian rules):

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Hanafuda Hawai‘i Style November cards.

Hanafuda Nā Pua Hawai‘i is probably my favourite of all the modern Hanafuda decks. It recontextualizes the game with the flora and fauna native to Hawai‘i, matching visual puns to the bold art of the Hawai‘i Style deck: in the month of March, for example, the cherry blossoms become ‘iliahi (sandalwood) flowers, and the curtain becomes the traditional kapa cloth.

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Hanafuda Nā Pua Hawai‘i bright cards.
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Hanafuda Nā Pua Hawai‘i November cards.

Indianwolf Studios

Indianwolf have so far produced the Hanami Hanafuda (2018) and Sensu Hanafuda (2019) decks, in poker-sized cards printed by Legends Playing Card Company. Both of these are available in a plain version, or one that has indices to aid new players.

Five hanafuda cards drawn in a minimalistic but realistic style.
The five Bright cards of the Hanami Hanafuda deck.

After another successful Kickstarter campaign, Indianwolf also produced the Night Parade deck (2020). The four cards of each month combine to form one wide tetraptych. The deck is themed upon traditional Japanese monsters (yōkai), and it also comes with rules for a new game called “Orochi”.

The five Bright cards of the Night Parade deck, and one joker.
The tetraptych formed by the four Ks, all of which can be used as jokers.

자매상점 (jamaistore)

Jamaistore produces ridiculously-cute cat & dog themed hwatu decks. Each of them comes with an additional six joker cards, appropriate to the theme. Both decks were crowdfunded on the Korean site ‘tumblbug’.

The 5 brights of the Nyangtu deck, featuring cats interposed into the traditional cards.
Jamaistore’s 냥투 (nyangtu, ‘meow fight’) deck (2016).
The name is a pun on hwatu with the Korean nyang meaning ‘meow’.

The 5 brights of the Nyangtu deck, featuring cats interposed into the traditional cards.
Jamaistore’s 멍투 (meongtu, ‘woof fight’) deck (2017).

Modern Hanafuda

Modern Hanafuda (2012) was one of the earliest Kickstarted Hanafuda decks. It was designed by Sarah Thomas, and the cards are decorated with bold flat colours and geometric patterns. The cards are larger and longer than normal playing cards.

Five playing cards, the first with a crane with its neck arched back and pine trees patterened with criss-crossing stripes, the second with cherry blossoms behind a curtain bearing a cherry blossom pattern, the third of a white moon in a red sky over circular hills in orange and yellow, the fourth with a man holding an umbrella and standing under a willow tree watching a frog, and the fifth with a Japanese phoenix beating its wings over realistically-shaped Paulownia flowers.
The 5 Bright cards of the Modern Hanafuda deck.

NISHIKI

This redesign by Hanako of estudio artes produced the only 3-way standard/Hanafuda/Kabufuda deck that I know of, which is printed on poker-sized cards. There is also a Hanafuda-only deck, in a traditional format.

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The 5 Bright cards of the combination Nishiki Fuda deck. The cards from A–10 have Japanese numerals for use as Kabufuda cards.
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The 5 Bright cards of the standard Nishiki Fuda deck.

용쟁화투 Yongjaeng Hwatoo

Yongjaeng Hwatoo produce hwatu decks in three varieties: Classic, Cute, and Style (pictured below). These designs have been produced in several editions over the years.

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The five Bright cards of the Yongjaeng Hwatoo Style deck (2017).

Cochae

Japanese paper design house Cochae produces Kokoyo (2019), a deck with bold, crisp visuals and faces on everything. The cards are coded by background colour so that Bright cards have a gold background, Tane have silver, etc.

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The 5 Bright cards of the Cochae Kokoyo deck (2019). The backgrounds are a metallic gold colour, which doesn’t show up well here.

Junior

Junior have produced a ground-up redesign of Hanafuda into a poker format deck, printed by USPCC. The first edition is called the Phoenix deck (2019). Each different type of Hanafuda card has a different background, and all are identified by suit marker indices, which helps to clarify the cards for new players.

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The 5 Bright cards of the Junior Phoenix Hanafuda deck.

To fill out the full 54 cards of a standard poker deck, there are an additional 6 ‘bamboo’ cards including an additional Fuji Bright and second Oni card:

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The additional ‘Bamboo’ suit of the Phoenix deck.

After the successful completion of a Kickstarter campaign in 2020, two more Junior decks are being produced: Dragon and Tiger.

Pixel Hanafuda

Ryan Sartor has produced Pixel Hanafuda, which is currently available from The Game Crafter. The art is inspired by 8- & 16-bit video games, and the cards are designed with a 29×44 pixel grid. The full set includes two decks, one each with black and red borders, and an additional 12 cards with “palette-swapped” colours, as an homage to the artistic techniques of the era. These additional cards can be used to play or invent new games; the set also includes rules for three original games invented by Ryan.

The five Brights of the Pixel Hanafuda deck.
Some of the palette-swapped cards from the Pixel Hanafuda deck.

Tetsufuda

Tetsufuda (鉄札, 2020) is a train-themed deck created by Kotsu Shimbunsha, the publishing arm of the Japan Railways group (JR).

Each month features a real train that runs on a JR line, and the cards show attributes or specialities of the different regions of Japan. The four cards of each month combine to form a tetraptych.

The five Brights of the Tetsufuda deck.
The maple cards feature the Nozomi Shinkansen of the Tōkaidō line.

Heroku Hanafuda

Created by Heroku as a promotional item, this deck was designed by Lynn Fisher. The cards feature icons and imagery related to Heroku’s products.

The 5 Brights of Heroku’s deck.

Tuhwa (투화)

This deck was designed by Korean design firm Utmost, and was first crowdfunded on wadiz. The name is a reversal of the standard Korean name Hwatu (화투). There are several editions of the deck available — v2 (2018) and v3 (2020) (“v1” appears to have been a small or private printing) — and each features different art based on traditional Korean art styles. The cards are much larger than those in a standard deck, and are made of plastic like other Korean decks.

The 5 Brights of the Tuhwa (v2) deck.